From story to experience.
Director. Writer. Creator of story-led experiences.
I develop concepts, characters and worlds — and shape how people encounter them through performance, spaces and interaction.
01 / Selected Works
Live Entertainment at Sea
Show direction for Disney Adventure, working across 14 entertainment shows, their operational contingencies and an international creative team.
Roving Character Encounter
RHODO - A participatory experience for the Children’s Biennale at National Gallery Singapore, inviting audiences to help Rhodo navigate an unfamiliar city.
Original Story World
Phinny & Wally - An original Mandarin theatre production for young audiences, bringing friendship and ocean conservation into the world of a dolphin and a beluga.
Site Specific | Technology
A Collection of Things - A site-responsive project developed in live and interactive formats, including a Telegram experience in Serangoon Gardens.
CREATIVE CONCEPT DEVELOPMENT
02 / Expertise
Original Ideas, Story Worlds and Creative Treatments
NARRATIVE DESIGN & STORYTELLING
Writing stories, creating characters and audience journeys
SHOW & EXPERIENCE DIRECTION
Guiding Performance and audience experiences
CREATIVE LEADERSHIP & COLLABORATION
Bringing people and disciplines together around a shared vision
03 / Contact
Let’s develop something together
I welcome conversations about original concepts, show writing and direction, narrative development and participatory experiences. I’m interested in collaborations with themed entertainment teams, experiential agencies, cultural institutions and creative studios.
Based in Singapore. Open to international collaborations.